Yogen Fruz Motion

Graphics | Black Yogen

The present project consisted in designing Motion graphics as an advertising strategy for launching a new yogurt flavor for the Yogen Fruz Prados del Este franchise in Caracas, Venezuela. The company's social media was redesigned to promote a more solid projection and attract a greater number of customers.

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Video marketing was selected as a digital strategy, involving motion graphics design to sell a story and link the brand with useful information that could provide a more valuable message.

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Yogen fruz franchise wanted to launch a new yogurt flavor that, for these circumstances had not been introduced in the Venezuelan market. This product is known as Black Yogen and has been exhibited in some international franchises such as Panama and the Dominican Republic, managing to capture the public's attention and in turn present itself as something innovative.

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About the product: Black Yogen is characteristic of a vanilla flavor and a dark coloration, caused by its main component, activated charcoal. This element has powerful addition that has detoxifying and medicinal properties.